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Clients’ Success Stories

For 25 years, Business Unlimited has assisted companies in virtually every industry segment. The following is a partial listing of Business Unlimited's clients, and the variety of specialized programs designed for them.

COLLECT - Debt collection services for businesses

Challenge
COLLECT had 5 locations in operation and was looking at expansion options.

Solution
COLLECT hired Business Unlimited, as Franchise Consultants to analyze their growth options, and then designed a Full Development Franchise Program including all the services required by a business to create a comprehensive franchise program, launch a marketing and sales campaign, and effectively recruit, train, and service franchisees.

PRIME HARDWARE - A co-operative network of independent hardware store owners. All owners operate under the Prime Hardware brand name and use collective buying power to offer competitive pricing

Challenge
Prime Hardware needed assistance in growing their organization internationally. They came to Business Unlimited for help in examining international franchise options as well as international sales opportunities.

Solution
Business Unlimited produced a feasibility study of the European market for franchise hardware distribution, examining the market, competition and development structure. Business Unlimited further assisted in international brokerage and consulting, specifically, in the country of Japan. Business Unlimited took Prime Hardware to Japan and arranged for meetings with Japanese buyers, resulting in a successful deal in that country.

On a Subsequent engagement several years later, Prime returned to Business Unlimited for assistance with their domestic co-operative program. Business Unlimited assessed the problems in their existing program and developed the strategy, marketing and legal materials to revitalize it.

ANNIE'S - Retail sales of hand-rolled sandwiches.

Challenge
The company's founder Annie, began with one sandwiches stand at a local Farmer's Market. Within one year, she had opened several locations and started franchising. Her young company, Annie’s, had been franchising for one year when they came to Business Unlimited to strengthen their operational and support structure.

Solution
Business Unlimited examined their program thoroughly. First, an operations manual was created, however, other suggestions for further improved support were suggested. Business Unlimited then restructured other corporate materials, providing training to Annie’s staff on franchise sales techniques and produced a series of videos for training franchisees’ employees. The company also retained Business Unlimited to draft their legal documents and assist in state registrations and renewals.

JEWELS’ R Us – Manufacturer, wholesaler and Retailer of jewelry

Challenge
When JEWELS’ R Us came to Business Unlimited, they had grown business to 3 company owned stores all in 40 years. They came to Business Unlimited for help in examining national franchise options as well as international sales opportunities.

Solution
Business Unlimited produced a feasibility study of the national market as well as European market for franchised jewelry distribution, examining the market, competition and development structure. Business Unlimited further assisted in international brokerage and consulting.
Business Unlimited assisted Jewels’ R Us and arranged for meetings with European potential franchisees, resulting in a successful deal.
After an analysis of the market, investment and potential franchise buyers, Business Unlimited advised that growth could be best achieved with Multi-unit Franchise Agreements, and Master Franchise Agreements.
On an ongoing basis, Business Unlimited’s Management Services helps Jewels’ R Us in their operation.

Fix-it - Home/property inspection and maintenance service

Challenge
When Fix-it contacted Business Unlimited, they had thought of a small regional expansion, and needed assistance in ensuring smooth growth.

Solution
Business Unlimited provided general consulting to facilitate the initiation of a franchise program. Business Unlimited prepared all the services required by a business to create a comprehensive franchise program, launch a marketing and sales campaign, and effectively recruit, train, and service.

BEST CLEANERS - Dry-cleaning Service Business

Challenge
When Best Cleaners, came to Business Unlimited, they had 2 local stores. They owned one unit, and one unit was licensed. The company was using separate, outside, legal and license sales assistance, and was unsatisfied with the results.

Solution
Business Unlimited expanded upon the materials that had been used in licensing, and completed the company’s Uniform Franchise Offering Circular and Franchise Agreement. Business Unlimited also structured a multiple unit owner program and created area development agreements. A sales brochure and operations manual were created to support the sales and expansion process. This Franchise Program provided the format that enabled Best Cleaners to focus its efforts and grow its operations.

CULVER'S FROZEN CUSTARD - Quick service, specialty restaurant featuring hamburgers and frozen custard

Challenge
When Culver's contacted Business Unlimited, they were operating one restaurant and considering expansion.

Solution
Business Unlimited’s analysis revealed a franchisable opportunity. Business Unlimited provided a Franchise Program that enabled Culver’s to accomplish its goal of U.S. Midwest regional expansion.
Culver's now has over 190 units in operation throughout the Midwest and Texas.

INTERNATIONAL BARTERNET – a barter trade exchange company. when the founder of BarterNet Dr. Elie Saad approached Business Unlimited, he had a small bartering operation with around 4 or 5 employees serving few clients. Dr. Saad had a vision to expand his barter business but didn’t know how.

Challenge
the barter industry in Lebanon had a very severe crisis specially that the small players in the market had spoiled the reputation of bartering so the challenge was either to remain one of the small 30 plus players or to expand BaterNet to become one of the leading among only one or two industry leaders. Dr. Saad wanted to expand.

Solution
To revitalize the BarterNet Trade program, Business Unlimited conducted a strategic analysis of the company's resources, materials and methodologies. Business Unlimited updated their legal documents and then, provided a review and critique of the effectiveness of their operations manual and marketing materials. Business Unlimited made several suggestions for improvements to these materials that were implemented and further fortified the program.
Business unlimited further developed and implemented training programs for the sales, trade and management of all BarterNet staff.

Once Dr. Saad saw the difference and the results after Business Unlimited revitalized his company he then came back to us for a full franchise system.
A franchising system was set for BarterNet and Business Unlimited helped BarterNet to recruit, train and monitor new franchisees.

since than BarterNet was able to sell over 8 franchises nationwide.

THE HAIR CLUB - Non-surgical Hair replacement & Treatment Centers

Challenge
The existing franchise program for The Hair Club was not producing desired the results, and the company was not selling franchises to its satisfaction.

Solution
To revitalize the franchise sales program, Business Unlimited conducted a strategic analysis of the company's materials and methodologies. Business Unlimited updated their legal documents and then, provided a review and critique of the effectiveness of their operations manual and marketing materials. Business Unlimited made several suggestions for improvements to these materials that were implemented and further fortified the program. since than Hair Club was able to sell over 17 franchises nationwide.

JACKI'S AEROBIC DANCE - Aerobic dance instruction

Challenge
Jacki's Aerobic Dance already had an established license program in place with numerous operators, but revenue was not at a sufficient level to allow for the continued growth and vitality of the system.

Solution
Business Unlimited developed a strategy to that allowed Jacki's to convert instructors to franchisees. This created a more efficient business model to support existing operators and to sell additional franchises. Business Unlimited developed the legal documents needed for both the conversion and new franchise sales and provided consulting on implementing the program successfully.

MIKE'S - Submarine sandwiches and salads

Challenge
30 years of company-owned expansion had brought Mike's to 5 units. The company sought a faster and more aggressive growth strategy.

Solution
Business Unlimited analyzed Mike’s existing operations and resources available for franchising and provided a Franchise Program that allowed the company to initiate a more aggressive growth strategy consistent with their goals for expansion.

JOLLIBEE - Jollibee Foods is the leading Asian-based fast food chain, headquartered in Manila, Philippines

Challenge
Jollibee founder, Tony Tan, owned several fast food hamburger operations in Manila, Philippines. He wanted to expand the business into other countries in Southeast Asia.

Solution
Business Unlimited created a Franchise Program for the company. Through this franchise strategy, the company experienced rapid growth into numerous countries throughout Southeast Asia. The company eventually went public and maintains a dominant brand and position in the fast food business in that region.

UPSCALE FURNITURE - Retail specialty stores, offering upscale upholstered furniture

Challenge
UPSCALE was a mature company, with over 80 years in business, when they contacted Business Unlimited. They operated three manufacturing units, and wanted assistance in finding a method to increase distribution of their products.

Solution
In order to plan for both current distribution channels and future opportunities, Business Unlimited provided a Franchise Program for individual, multi-unit, and conversion franchises. This new structure allowed for the development of new stores through which Upscale could sell its proprietary line of furnishings. Business Unlimited created all the legal documents required to suit varying franchise profiles and documented retail operations. Business Unlimited then designed a franchise sales brochure, advertisements, and a comprehensive marketing plan.

OMNI HOTELS - A top hotel management company, operating upscale, full-service hotels

Challenge
Over its 28 years in business, the company had been involved with franchising to varied degrees. When they came to Business Unlimited, they wanted selective franchising agreements as a means of expanding distribution and enhancing customer awareness of Omni Hotels as a growing company.

Solution
Business Unlimited assisted Omni Hotels in upgrading their franchise program. Business Unlimited amended the existing franchise documents and helped build the Omni Hotels brand to attract new investors. To that end, Business Unlimited revised contractual agreements and offerings and submitted all legal documents for filing and registration with the state agencies. Business Unlimited reviewed existing advertisements and franchise sales lead processing techniques to offer a well-rounded revitalized franchise program and marketing strategy.

PRIMROSE SCHOOLS - Education-based child care Services

Challenge
In their eight years of company-owned operation, Primrose Schools had grown to 3 units. They needed assistance with the direction of expansion.

Solution
Business Unlimited suggested a Franchise Program for growth. Business Unlimited helped to focus the expansion, providing general consulting and business structure, including a plan for multiple unit ownership. Legal documents and state required registrations were completed. Business Unlimited planned franchise marketing, and wrote brochure copy. The franchise program was completed with Business Unlimited’s sales training for Primrose Schools staff.
Later, in a related engagement, Business Unlimited was hired by a Venture Capital Group to assess the health and sustainability of the Primrose franchise company. This assessment included discussions with key management personnel, a review and critique of the company’s materials and assessment of the potential for long-term growth on a larger scale. Business Unlimited advised that the company was a strong choice for investment and expansion.

STERLING OPTICAL - Full-service, optical retail

Challenge
Sterling Optical/IPCO came to Business Unlimited with 194 company-owned units and 6 franchised units. They wanted to convert company-owned units to franchises, and embark on a more aggressive franchise program.

Solution
Business Unlimited developed a strategic marketing plan for selling additional franchises and converting company-owned units. Business Unlimited advised that trade shows be included in this plan and designed trade show brochures, and a sales video. Business Unlimited also worked on operations manuals and state franchise registrations. Sterling Optical first offered and sold company-owned units as franchises to existing managers. On average, sales at each location increased 32% after managers converted to franchisees.

TEXACO USA - Integrated global energy

Challenge
Texaco wanted to examine the option of franchising a quick lube concept.

Solution
Business Unlimited developed a feasibility study with a conclusion that they should move fast or not at all. Texaco moved fast, and engaged Business Unlimited to qualify prospects for the business opportunity. Business Unlimited developed and implemented telephone scripts, prospect questionnaires, letters, and mailings for that purpose.

TEXACO EUROPE - Integrated global energy

Challenge
Texaco wanted to look at their operations in 10 European countries to determine which of 5 different operations (convenience store, car wash, café/restaurant, flower shop, quick lube) were franchisable and, assuming some were, in which countries they should roll out a franchise program. A second project involved studying Eastern European countries and the potential for franchising quick lubes and/or convenience stores in these markets.

Solution
Business Unlimited has conducted several feasibility studies on behalf of Texaco Europe. As a result of these studies, Texaco launched a pilot franchise program of its convenience store operations in the United Kingdom. Business Unlimited's Eastern European study indicated that, while feasible, this would be a long-term project (20 years) for Texaco.

COACHMEN INDUSTRIES, INC. - Manufacturer of Recreational Vehicles

Challenge
Coachmen found itself a captive of its chain of distribution by selling through conventional RV dealers who carried several lines of recreational vehicles at once, and Coachmen's marketing efforts were bringing in sales prospects to dealers who did not always sell the their products.

Solution
Business Unlimited proposed creating a Franchise Dealer program that would create a new chain of distribution that would carry only the Coachmen line with a professional marketing plan, operations, and sales approach. Business Unlimited created a strategy that built out a new dealer program without conflicting with the current chain of distribution.